Online Identities

Even though they are a company of graphic designers as opposed to an individual, I love the look of SimpleArt’s website.

Simple Art screenshotThe design and color scheme is brilliant. The background is kept a muted gray, with interesting graphics adorning the page. The first thing you see is an aerial view of a desk and chair.

The website design is set up like you would see an office, already establishing common ground with the viewer that it is a business setting. But it has all been vectorized, showing off the skills of the designers. These elements are within the top and bottom corners of the webpage, leaving for an interesting background to entertain your eyes, but leave room for the main content of the site in the middle. With the background being a neutral color, it allows for the portfolio pieces to pop on the page. I love the theme and how flexible it is. The portfolio examples float in space, and the footer (which includes the trashcan, side table and social media links) moves down to accommodate for the pieces. This will make it easier to update the website later. The most important thing I love about this website is that it gives a bit of personality, while still focused on conveying their message.

We Bleed Design logoI love the logo of Bryan Katzel’s portfolio We Bleed Design. It is so funky, yet the design is simplified and we get the message it is trying to convey. The website design is also awesome. Everything is on one page, and as you scroll down, the background transitions, and it’s really fascinating. It’s better shown than explained. Check out the website!

The last website I choose to highlight is Jonas Paloheimo’s. I love his tagline/ branding slogan:

From ideas to executions, creative retouching and illustrative services

It is so creative. I like how he strayed away from the traditional “graphic designer”, or “illustrator” and got fancy with it. His portfolio is also non-traditional. Instead of blurbs about each art piece, he wrote a very detailed paragraph for each one. I like that approach because we know clearly what the design problem was, and how he came up with his creative solution.


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